The Tourism Association of Algarve contacted Bloom Consulting in 2015 in order to understand the Digital appeal of Algarve as a Destination Brand. The project specifically consisted of analyzing whether there was any dependency on specific target markets, which was confirmed. Bloom Consulting recommended to reduce Algarve’s high reliance and promote less generic and more specific products.
Furthermore, Bloom Consulting developed a comprehensive stakeholder management program for the Tourism Association of Algarve, with the objective of attracting more associates to empower the brand locally, as well as to manage and measure the overall Destination Brand evolution. Hence, besides developing a Region Branding strategy for the external promotion of Algarve, Bloom Consulting also helped the Tourism Association of Algarve to promote themselves as an organization.
