Bloom Consulting was employed by the Tourism Cluster Herzegovina to develop a comprehensive study with the objective of measuring the touristic Digital appeal of both Bosnia and Herzegovina as a Country and Herzegovina as a Region. Additionally, the analysis conducted by Bloom Consulting was aimed to identify the most important target markets and their main touristic interests in Bosnia and Herzegovina, as well as in the Region of Herzegovina.
The results of the study performed with the Digital Demand - D2© tool showed poor Digital presence and interest in Bosnia and Herzegovina’s tourism offers on a National, as well as on a Regional level. Based on the results of the analysis, Bloom Consulting was able to develop a clear Place Branding strategy which included the creation of Herzegovinas Regional touristic brand through its Cities and touristic destinations. The strategy also entailed additional studies to understand external perceptions of the Country and the Region of Herzegovina in order to define their key strategic positioning and unique touristic offers.
