Bloom Consulting has been working together with the Latvian Investment Development Agency (LIAA) since 2005. We have worked on numerous projects to focus on the multiple different sectors that were considered to be strategic for Latvia, with the aim of increasing the appeal that Latvia has to foreign direct investors.
The result of our collaboration for the development of the Nation Brand strategy can be summarized with the POLARIS Process ®, a unique investment methodology specifically tailored to increase the growth of the Latvian economy and investment rate. The POLARIS Process is the result of the alliance between the Latvian public sector, the local and national government, the private sector, as well as leading Latvian research institutions and universities. This gave investors access to all of these resources and enabled them to profit from the synergy that this mix creates, which guarantees the best results for the development of projects financed by international investors.
At this point in time, Bloom Consulting continues to provide insights and advice to LIAA. Our experts closely follow the implementation and growth of the POLARIS Process ®. Furthermore, they assist and provide seminars, lectures and events organized for the LIAA.
Since 2014, Bloom Consulting has focused more on the development of strategies and the analysis of Made in Latvia” products. The tasks and projects include the segmentation of the profiles of foreign investors and international consumers. The scope of these projects also includes a strategic marketing plan. Furthermore, Bloom Consulting developed a strategy for Country Branding Innovation to boost Latvia’s appeal as a #DigitalCountry.
