With a tourism industry historically dependent on summer visitors from neighboring Baltic, Scandinavian, and Eastern European Countries, Latvia Travel hired Bloom Consulting in 2014 to assess its Country’s touristic brand appeal within Nations outside of local European markets, seeking strategic advice for tourism promotion in formerly underutilized regions.
Our Digital Demand - D2 © tool successfully identified trends and methods useful for strengthening Latvia’s touristic brand appeal within potential non-European target markets. Through our recommendations, Latvia Travel was further able to discover approaches for rectifying their skewed tourism seasonality, as well as compare their Nation’s touristic brand appeal with a benchmark of similar European tourist destinations.
Latvia Travel approached Bloom Consulting again in 2016 in order to analyze the effect that their efforts had following our previous advice. We were able to measure the impact of their new strategy by using the Digital Demand - D2 © tool again.
