A private Portuguese resort fund commissioned Bloom Consulting to develop a Place Brand strategy for Alqueva, a district in the South East of Portugal. The crucial challenge of the project was to promote the Region as a sustainable tourism destination.
Bloom Consulting assessed, in detail, the way in which Alqueva’s tourism brand is perceived on a global scale. Our experts also examined the Region’s prominence and deduced that the Region fails to maintain significant presence or appeal on an international level. This conclusion inspired the creation of a new brand positioning for Alqueva, targeted towards a niche tourism segment across seven different Regions.
This project resulted in the formulation of a previously nonexistent Region Brand in collaboration with urban planners and architects. Bloom Consulting also developed recommendations for the successful implementation of the new branding strategy.
