Turismo de Portugal approached Bloom Consulting seeking analysis of Portugal’s attractiveness towards international tourists. The Nation wanted to understand and gain analysis of its level of online demand from key target markets.
Using Bloom Consulting’s proprietary tool, Digital Demand (D2), Turismo de Portugal gained valuable insights and our analysis revealed that Portugal is the most searched for destination in the world with regards to surfing related tourism. This proved to be useful in the development of a clear strategy for strengthening Portugal’s appeal towards potential tourists within their specific target markets.
