Despite its vast territory and reputation for high educational standards at its famous universities (such as the University of Salamanca, which is the oldest university of Spain), the Region of Castilla y León has suffered from a “talent exodus” since before Spain’s economic crisis. The government of Castilla y León approached Bloom Consulting in order to reverse this trend and attract Foreign Direct Investment.
The regional government of Castilla y León commissioned Bloom Consulting to assess the perception of their Region Brand in the Talent and Investment Dimension, both nationally and internationally. The results of our research ultimately enabled Castilla y León to identify the most strategic economic sectors for investment, as well as key national and international target audiences for their promotional efforts.
