The municipality of Vitoria Gasteiz, home to the capital of the Spanish Basque Country, commissioned Bloom Consulting to design, organize, and deliver a workshop for regional developers centered on City Branding.
Our experts held a productive workshop session that focused on aligning the current City Branding strategy with local needs. This workshop resulted in the formulation of ideas for a strategic plan in order to revitalize the City and Region Brand, combining key focus areas with the more comprehensive City Brand strategy that was already in place.
