In 2009 the London Development Agency (LDA) decided to commence work on the fringes of the east London urban area on the banques of the river Thames, in the East, and the river Lea, in the West, to assess how best to bring areas of dereliction back into productive use.
At the same time, the Mayor of London had asked to create zones specifically for green businesses – one that both practised sustainable business process and created green products, material or provided green services.
We were a member of a multi-disciplinary team to prepare a business City Brand for part of East London that had been designated as a growth zone for green enterprises – ones making or using sustainable technologies and processes.
We were responsible for the vision for the future development of the area as a destination for green enterprises and for the specification of its offer.
Subsequently this policy was ratified and work begun to regenerate the area.
* Project led by Placematters before uniting with Bloom Consulting
