In 2010 we led a team that created a Place Brand strategy for Wembley Town Centre for the London Borough of Brent.
The purpose of the strategy was to develop the offer and the experience of Wembley High road and make it more attractive to both local residents and the audiences attending events at the Wembley Stadium complex.
For this study we developed our concept of “The Really useful High Street”.
* Project led by Placematters before uniting with Bloom Consulting
