Bloom Consulting has been selected to develop the strategy of the Nation Brand of Andorra, an initiative together of the public and private sectors to define the strategic vision of the Nation Brand, focused on the dimensions of tourism, investment and promotion (public diplomacy).
The aim of this initiative is to align the perceptions of the Andorran Nation Brand with reality, in which the first milestone is to present Andorra's public policies in Europe at the XXVII Ibero-American Summit 2020.
The project also aims to focus the Andorran Nation Brand on the unique qualities that the Country has to offer. Having a deep connection to diplomacy, nature and technological development has allowed the Country and its citizens to have an inclusive and advanced perspective on life - a perspective that the Andorrans would like to share with the world.
This project started in July 2018, and included the analysis of the Andorran Nation Brand evolution, international perception studies, stakeholder interviews, digital identity assessment in the Digital Demand - D2 tool, several workshops with stakeholders and the definition of the Central Idea.
It was presented to the public in March 2019, with the recommendations of Bloom Consulting in terms of brand positioning, brand activation projects and the management model to be implemented, as we continue to do frequent follow-ups with the andorran Country Brand team.
