As the events and activities of Uruguay Week commenced in China to celebrate three decades of bilateral relations between the two nations, Uruguay XXI approached Bloom Consulting to conduct research on the current image and perceptions of Uruguay in the Chinese market.
Bloom Consulting's research revealed strong engagement from Chinese individuals, attributed to the meticulous organization of Uruguay Week in China. These efforts led to positive perceptions among Chinese citizens, highlighting the pivotal role that consistent presence and messaging played in forming these positive views. The study validated the effectiveness of such activities during Uruguay Week in enhancing Chinese citizens' willingness to invest in and visit Uruguay.
Uruguay XXI received two comprehensive reports—one centered on tourism and the other on investment—providing invaluable insights into Chinese perceptions of Latin America and, specifically, Uruguay. These insights were instrumental for Uruguay XXI, confirming the efficacy of these events in cultivating enduring ties with China.
