ALGARVE TOURISM ASSOCIATION


DATE
2018
DELIVERY
Report | Research
SERVICES
D2 – Digital Demand©, Microsegmentation, D2-Life Quanti©
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Algarve Tourism Association approached Bloom Consulting once more in 2018 for World Traveller project.

This time Bloom Consulting received a task to research and analyse 8 target markets in depth creating a multifaceted profile of tourists from these specific markets.

• General knowledge about the key market, from demographic, geographic and economic data to specific notions that will expose the generic profile of the market.

• In-depth understanding of the key market tourist, his habits, preferences, current trends, and all the information regarding his behaviour.

• Access to key-market tourist online behaviour for all countries in the world, including seasonality and predominant topics in their preferences.

• Understanding the economic habits of key-market tourists, particularly average travel spending and daily budgets during vacation periods.

• Perceptions, knowledge, visit intention, and image association with the Algarve and all digital and statistical data from this outbound market to the Algarve.