Visit Stockholm and Stockholm Business Region commissioned Bloom Consulting to develop a support program for Stockholm's City Brand partners.
The objective was to bring together the different stakeholders in a new partnership and management model to develop and improve the City Brand offer for visitors, investors and companies, aligned with the Stockholm DNA in a shared brand vision.
The project involved quantitative research through Digital Demand - D2© and also qualitative research, in addition to the design of a transparent strategy.
Bloom Consulting shared the results of the research and conducted a series of workshops throughout 2018 for the co-creation and empowerment of stakeholders and the Visit Stockholm and Stockholm Business Region team, as well as City Brand representatives.
The final delivery of this project was a support system for Visit Stockholm and the stakeholders for the future development of the sector, with a focus on providing Marketing Intelligence, stakeholder management and City Brand alignment.
