The Export and Investment Promotion Agency of El Salvador (PROESA) contacted Bloom Consulting in 2016 in order to gain a better understanding of their Digital appeal as an investment destination. For Bloom Consulting, this did not only imply researching El Salvador’s target audiences and finding out which socio-economic factors potential investors were searching for, but also to understand the Country’s competitive positioning in Central America.
The research conducted using the Digital Demand - D2 software indicated that El Salvador’s Digital appeal had been increasing despite the challenge the Country has been facing related to their crime rates. The increase in the Country’s Digital appeal was especially related to their economic strength and labor pool.
Based on these findings, Bloom Consulting suggested a strategy to improve El Salvador’s Digital appeal. Bloom Consulting recommended PROESA to promote the growing economic strength of El Salvador and to geographically segment their target markets in order to attract the audiences with the highest potential to invest in the Country.
