Idanha-a-Nova, a small Portuguese municipality with 10’000 inhabitants, reached out to Bloom Consulting to come up with a strategy to attract citizens who are looking for a new lifestyle of living in a rural area surrounded by nature. Idanha wanted to counteract the increasing trend of young professionals moving to big Cities as a consequence of the financial crisis.
The strategy Bloom Consulting recommended had positive results, which was mainly due to the implementation of the “Restart in Idanha” program. Bloom Consulting came up with four programs which were implemented:“Green Valley”, which helps stimulate innovation and attract entrepreneurs, “Live”, which secures the integration of new families in Idanha, “Experiment”, which promotes Idanha as a seasonal touristic destination, and “Made In” which incentivizes the export of local products. We achieved these four projects by conducting interviews, which enabled the creation of extensive reports, and by analyzing the Digital Demand for Investment, Talent and Tourism in Idanha.
Bloom Consulting used the results of the analysis to closely accompany the program. Since 2014, Bloom Consulting has been responsible for the Brand Management, which involves the supervision of the overall communication, public relations and advertising. The “Restart in Idanha” program proved to be successful:The talent exodus” was stopped. Additionally, within 6 months of implementing the new strategy, 300 families expressed a real desire to move to Idanha and restart their lives.
