Between 2015 and 2017, Bloom Consulting has been providing Innovation Norway with insights into Norway’s touristic Digital appeal. The analyses we have performed so far have been twofold:Besides providing them with an analysis of the general touristic Digital demand, we also measured the effects that their promotional efforts for specific activities.
By using our proprietary Digital Demand - D2© software, we were able to evaluate and monitor the Digital performance of Innovation Norway’s specific campaigns. We could see during which months which type of campaigns had the most impact on which target audience. Innovation Norway implemented the strategic recommendations we gave them which we based on these findings. Linking the insights we obtained from the Digital Demand - D2 software with their promotional activities for these three products has had a successful effect on the touristic Digital demand for these specific activities in Norway.
