In 2013, we were appointed by Team London Bridge (TLB) and the Business Improvement District for North Southwark, to prepare a tourism Place Brand strategy for the area and a brand identity to promote the local offer and experience.
The area was one of great historical, cultural and business signficance for London as a whole. Culturally the area was home to Chaucer, Shakespeare and Dickens and now hosts several globally known theatres including The Globe and The Bridge, the newest of them.
The project was guided by a small steering group of key stakeholders from the area.
A detailed brand proposition – “London Bridge Revealed” was approved in December 2013 and launched in the spring of 2014.
This Place Brand has resulted in a recogniseable increase in tourism in the area and its establishment again as a driver of London’s economy, helped by the building of The Shard and the development of the surrounding “London Bridge Quarter” as a prime office and business location.
* Project led by Placematters before uniting with Bloom Consulting
