In 2016, Bloom Consulting in consortium with Kausa Central Creativa (Havas Media Group), named “Kausa Bloom”, were commissioned to develop the Paraguayan Country Brand. This project was made possible through a grant from the Inter-American Development Bank. The development of #DigitalParaguay aims at attracting Foreign Direct Investment and promoting Paraguayan exports.
By performing in-depth research of the Country’s appeal, Bloom Consulting has recognized the potential and strengths of Paraguay, which is actually the only South American Nation that has been experiencing constant economic growth despite the economic crisis, exceeding strong competitors such as Brazil and Argentina. The development of the Paraguayan Country Brand is a comprehensive consulting project which involves analysis, strategy development as well as the implementation of projects. Furthermore, together with an external team of creative directors, Bloom Consulting is also responsible for managing the visual identity of the new Country Brand.
The Country Brand was launched during the Inter-American Development Bank annual meeting, which took place in Asunción on March 31st, 2017.
