In 2020, Bloom Consulting carried out two in-depth studies for Azores Promotion Bureau. First, to find out the touristic appeal and benchmark Azores performance against competitors. Second, to monitor all available online information about Azores as a tourism destination. Additionally, with these two studies in 2021 Bloom Consulting conducted the “World traveller” research for 10 markets, looking at the Azores tourists more closely.
Bloom Consulting used two of their proprietary software – D2-Digital Demand and D2-Digital Supply©. Both tools provided in-depth insights about Azores digital presence and online touristic behaviour towards itself and its competitors. For World Traveller analyses, Bloom Consulting used additional tools such as statistics from markets, questionnaires, and Micro segmentation measuring online interest by tourists from different markets.
Results show who and from where touristic information was sought about Azores, as well as what results show up about Azores, who are the contributors, and what they write about. Most of the content is about “Natural Wonders, “Adventure and Outdoor,” and “Gastro Activities”. At the same time, most people search for Travel” and “Vacation”. All these results allowed Azores to understand if their offers met the demand.
It is important to mention that all World traveller data was made available online – so Azores Promotion Bureau were able to share this website with their stakeholders.
