In May 2013 under the leadership of Team Trajectory, wet developed a strategy for the City Brand of Mississauga (Ontario) and its downtown area.
The City already had a reputation as a good location: it hosted HQ’s of 50 of the top global north American companies and was a popular destination for immigrants from the Indian sub continent. And it is the location of the Toronto Lester Pearson international airport, the premier gateway to eastern Canada for tourists and business.
However, it was recognised that Mississauga needed to create its own distinctive identity and brand for its own offer. This involved a comprehensive programme of consultation with the key city stakeholders, city councillors, comercial businesses and representatives of civic and community groups.
The brand development programme was based on initial interviews with stakeholders and a workshop programme to frame options to the Central Idea and how it might be developed.
This resulted in a green City Brand and as a welcoming place to live, learn, work and locate a business. The brand was unveiled by the City Council in May 2014 and the city now has an even stronger image and identity as a welcoming and supportive place for people and businesses.
* Project led by Placematters before uniting with Bloom Consulting
