In 2012, we were a member of the Colliers International (Ireland) team that developed a business City Brand strategy for the docklands area of the City of Cork.
The docklands area of the City along the River Lee , that had run down over the preceeding 20 years and many sites and buildings were vacant and many dilapidated creating a sense of decay at the heart of the City adjacent to its centre.
However, more positively, the project team identified development potential and unique opportunities as this large area provided major services and modern manufacturing employers.
The current nature of interest in the Cork City Region from FDI prospects were handled to identify key sectors to explore possible investments in the area.
This led to a set of practical recommendations for targeting companies for specific sites and a series of meetings with potential developers interested in building speculitive offices and light industrial facilities in the area. They were considered by Cork City Council and its key stakeholders in late 2013 and subsequently proposals for the construction of a major convention centre in the area and several Riverside office developments have been progressed.
* Project led by Placematters before uniting with Bloom Consulting
