The Costa Rican Investment Promotion Agency (CINDE) hired Bloom Consulting to carry out a detailed analysis of Costa Rica’s appeal to potential foreign investors and to assess the Country’s investment brand in the international context. Additionally, the client requested a comparison of Costa Rica’s relative performance in the investment sector against its most important competitor Countries.
The research conducted using the Digital Demand - D2© tool provided investment-related online search data by potential investors and reflected the impact that Costa Rica’s investment brand has on various types of investors. The study demonstrated that Costa Rica’s investment demand has high potential to grow with respect to its main competitors, since there is an increased online interest in the general economic and investment climate in the Country. Costa Rica had also been experimenting with various policies, in relation to green energies, and we managed to see the impact they had on the international perception, and overall Digital Demand of the Country with our D2© tool. This was a very interesting insight as we could properly track the progress of the governments work and we could hence provide them with recommendations on how to improve their appeal at the heart of the international community of investors.
