Riga was a European Capital of Culture in 2014, which entailed organizing approximately 200 projects and events related to culture. The City of Riga contacted Bloom Consulting in 2015 to measure how their status as Culture Capital affected the touristic demand for the City.
Using the Digital Demand - D2© software enabled Bloom Consulting to measure the increase in the touristic Digital demand in general and therefore see how Riga being a European Culture Capital impacted the overall perception of the City as a culture destination. Furthermore, Bloom Consulting was able to provide the City of Riga with in-depth information about which target audiences were searching for which specific touristic activities and attractions in the City.
While an increase in the touristic Digital demand for Riga could be observed with the Digital Demand - D2© software in the short-run, Bloom Consulting did not see a significant impact of Riga being a Culture Capital in their touristic Digital demand.
