Macao’s Tourism Board hired Bloom Consulting to launch a project over a period of two years, with the aim of understanding the perceptions that potential tourists from Spain and Portugal have about Macao. The promotion agency of Macao also wanted to understand how to expand their tourism offer as well as increase trade and promotional efforts.
Using our Digital Demand - D2© software we were also able to analyze the perception of Macao in comparison to its competitors such as Hong Kong and Singapore. Macao’s promotion agency in Portugal monitored the appeal of Macao in Iberia over the 2-year period of the project and concluded that there is more to Macao than people realize, the Region offers more than just gambling. Our results analyzed the behaviors of the two Iberian markets (Spain and Portugal) to assess the cultural proximity of potential visitors. Visitors from Portugal proved to have a deeper understanding about Macao as it is a former territory.
This project resulted in growth for Macao, following our comparison of the behaviors of these two markets to global behavior trends around Macao.
