Since 2014, Bloom Consulting has been monitoring the appeal of Swedens touristic brand in various Countries with the Digital Demand - D2© tool. Besides a more general analysis of the digital appeal of Sweden in the Tourism Dimension, Bloom Consulting has provided the Swedish Tourism Authority with an in-depth analysis of the Countries’ appeal as a nature destination for more than 15 selected target markets, as well as with a comparison of products and services from competitors.
The results of the Digital Demand - D2© analysis depicted a clear strategy for strengthening Sweden’s touristic appeal in order to maintain its position as the top Scandinavian tourist destination. Accordingly, our recommendations focused on reducing the Swedish tourism industry’s dependence on summer seasonality, as well as ensuring an increased brand promotion in both recurrent and potential markets through the segmentation of the most popular tourist attractions and activities within corresponding regions.
