In 2014, Bloom Consulting carried out extensive research for Germanys Tourism Board to provide a thorough analysis of its touristic appeal, and benchmark Germanys performance compared to other European competitor Countries.
The research process utilized Bloom Consulting’s Digital Demand - D2© tool to provide highly detailed insights concerning online touristic behavior for Germany and a selection of European competitors. The interpretation of D2© data identified differing perceptions of Germany between neighboring and more international markets:increasing distance from Germany correlates with higher demand for stereotypical touristic activities. This conclusion formed the basis of a clear strategy for attracting tourists to Europe’s largest economy. Germany could focus on niche markets for the neighboring touristic demand, while reinforcing existing stereotypical strengths to engage with tourists from further afar.
