The collaboration started in 2017, when the Madeira Tourism Promotion Bureau selected Bloom Consulting to analyze the status of the Madeira Destination Brand.
Over the years, Bloom Consulting has assessed the rise in demand for tourist attractions, activities and other points of interest in the Madeira region across twenty specific markets, as well as its position amongst its main competitors. Bloom Consulting also carried out field research to better understand the perceptions of Madeira in those markets.
The Madeira Promotion Bureau and all relevant parties now have access to digital tools, methodological solutions and shared information. This will allow for greater alignment with the Madeira Tourism strategy.
