In 2020, the Royal Commission for Riyadh City commissioned Bloom Consulting to develop the Riyadh City Brand strategy and its implementation plan.
Riyadh is currently undergoing a deep transformation process to become a global city under the Riyadh 2030 program.
The project involved a full evaluation of the City Brand, and measurement to understand the perceptions and appeal of Riyadh among global citizens, tourists, investors, and talent around the globe. It was important to understand how to position Riyadh to the world from a brand perspective.
Bloom Consulting developed the Riyadh City Brand strategy providing ongoing support and supervision in the implementation phase of the project. It also set future KPIs for the city.
One of the most important aspects was to ensure that all stakeholders work in alignment with the strategy.
Bloom Consulting will also advise on the implementation, provide strategic support and capacity building to all mega projects being developed in the city.
More information: https://riyadhcitybrand.com/
