Bloom Consulting was approached by the Malta Tourism Authority to investigate the appeal of the Country’s tourism brand in an international context, with the aim of acquiring insight into the segmentation of the Nation’s touristic appeal within key European target markets.
The research conducted using Bloom Consulting’s proprietary Digital Demand - D2 © tool provided the Malta Tourism Authority with detailed explanations of what currently attracts the most tourists to the Country, as well as an assessment of the importance of the Nation’s emerging tourist attractions and activities across ten selected target markets. Bloom Consulting further provided recommendations for the future inclusion of underused Maltese tourism assets in international promotion strategies by encouraging the development of a strategy for utilizing the Country’s untapped cultural and historical heritage.
