The Aruban Tourism Authority commissioned Bloom Consulting to provide services using the Digital Demand - D2© software. The objective was to assess the demand for tourist attractions and activities in Aruba, a popular destination for tourists from neighboring North and South American Countries, from its less prominent European market.
The D2© tool provided the Aruban Tourism Authority with a concrete measurement of the Island’s attractiveness within selected European markets and allowed Bloom Consulting’s experts to compare the behavior of target market visitors to the behavior of main market visitors. The detailed segmentation of ten European inbound markets allowed for further strategic brand positioning recommendations to be made for these target markets.
