The Madrid Regional Government Tourism Authority contacted Bloom Consulting to measure the appeal of Madrids existing City Brand by means of a benchmark of its Digital Demand - D2© in relation to that of other European Cities. These included Paris, London, Berlin, Amsterdam, Rome, and Barcelona.
GThanks to Bloom Consulting’s proprietary Digital Demand - D2© tool, our experts advised the Madrid Regional Government on the raw touristic appeal of the City in comparison to its competitors, and developed effective strategies for repositioning the City’s brand in an effort to reverse decreasing tourism revenues in Madrid.
Our recommendations were designed to strengthen Madrid’s appeal in untapped tourism segments, as well as to reinforce the City’s main touristic target markets.
