Bloom Consulting developed a tailored report for the Tourism Board of Austria with the objective of not only understanding the behavior and preferences of their current target markets, but also discovering new potential markets.
Through our proprietary Digital Demand - D2© tool, we were able to see the differences between Austria's appeal to European Countries, North America and the Asian emerging markets. Based on the different expectations and demand from the target markets, Bloom Consulting was able to provide a set of recommendations regarding the best way to approach and maintain positive relationships with these potential tourists.
