Bloom Consulting was approached by a private investor to advise the mayor of Miami City on how to position the Miami City Brand as a “Global City” by utilizing its reputation as being on the forefront of American pop culture to establish itself as the new “Media Capital” of the Americas.
Bloom Consulting used their proprietary research methods to develop a strategy that encompassed the City’s needs. The branding strategy was developed by focusing on and taking advantage of Miami’s cultural prominence.
The research highlighted the fact that Miami holds a great leverage in the domains of culture, broadcasting and music. By applying the suggested strategy, the City was successfully encouraged to promote itself as a business location for information technology. Bloom Consulting specifically advised Miami to focus on Latin American clients as their target market due to the region’s importance to the economic future of the USA.
