Bloom Consulting was approached to develop a pro-bono strategy for the Government of Portugal intended to embody the nation’s vision:to empower the Portuguese people under the portrayal of their country as a hub for innovation, technology, and creativity. Given the looming possibility of a nationwide economic crisis, this was a very ambitious project.
Based on Portugal’s proposed criteria and our subsequent research findings, our experts proposed a strategy for managing the intangible Portuguese assets of innovation, technology, and creativity in a unique way that would allow the country to stand out and prosper on a global level.
Our research resulted in the creation of Portugal’s “RealCreativity™” brand concept, designed to represent an innovative, “Portuguese” way of thinking supported by the nations rich history of global explorers. The new brand has successfully shown that Portugal is an adaptive nation despite any extreme circumstances it might find itself in, always able to solve problems and generate new, innovative ideas.
