The Spanish Trade and Investment Agency (ICEX) hired Bloom Consulting to generate a new strategy focusing on strengthening the Spanish trade and investment brand through collaboration with private companies.
Bloom Consulting approached the project by developing an effective methodology and strategy for ICEX that ultimately facilitated the creation of a platform for Spanish SME’s to foster their private, individual brands both nationally and internationally, attracting, and subsequently increasing total investment and the appeal of the Spanish Nation Brand.
The final output of Bloom Consulting’s efforts saw the successful training of over 3,000 Spanish SME’s in the domain and functioning of the platform, executed through the development of a management strategy and branding software.
