In 2020, the Government of the State of Rio Grande do Norte, through Potiguar Tourist Promotion Company (EMPROTUR), approached D2-Analytics to analyse the touristic appeal of Rio Grande do Norte using the D2-Digital Demand © tool.
Bloom Consulting delivered data to EMPROTUR in two stages, first in January 2021, providing access to online search engine traffic data for 2020, and subsequently in January 2022 covering data from 2021.
The data covered all online searches related to tourism towards Rio Grande do Norte from the Brazilian domestic market (10 specific states chosen by EMPROTUR). It helped the destination to see how (and to what degree) the market has been impacted by the pandemic, which tourist activities were impacted the most and which have had the best recovery, therefore helping to understand the change in touristic behaviour that helped Rio Grande do Norte adjust their touristic offer to the post-pandemic trends.
