Gozo Tourism and Economic Development Agency approached Bloom Consulting’s sister company, D2 – Analytics, to assess the touristic demand of the Gozo Islands and its pandemic recovery, predominantly in the Nordic markets.
As the result of the project, Bloom Consulting provided the Gozo Tourism and Economic Development Agency with access to the D2 Digital Demand proprietary software with a gathered data on tourist online searches for 2019, the last pre-pandemic year, as well as 2021. Results indicated that Gozo reached pre-pandemic levels of demand in Q3 2021, they also confirmed a strong appeal for a wide range of appeal for tourism activities, as well as experiencing increase of demand during the pandemic for more rural types of accommodations.
D2 – Digital Demand © tool helped Gozo Tourism and Economic Development Agency to understand their preferred markets, leading to the enhanced accurate and targeting marketing campaigns, based on Visit Gozo brand and tourism product, especially supporting to measure the success of the intense marketing campaigns and promotional activities in the Nordic countries.
