Right after the Covid-19 pandemic started, the Madeira Promotion Bureau identified the need to act and adapt to the new reality. It launched a public procurement process to select a Place Brand Consultant to work on the new Madeira Tourism Brand strategy.
In 2020, Bloom Consulting was chosen to research the current situation and develop the new Madeira Destination Brand strategy.
The first phase of the project included in-depth research and an evaluation of the current situation, which included interviews with stakeholders, field trips, and analyzing Madeira's Digital Footprint.
The second phase was devoted to developing the Destination Brand strategy. Bloom Consulting hosted several workshops with stakeholders to define the Central Idea – “Belong”.
Bloom Consulting continues to support the authorities and stakeholders in Madeira in the Brand Strategy implementation phase.
