The Tourism Promotion and Development Agency (TGA) turned to Bloom Consulting for a detailed evaluation of the Turkey Country Brand. The objective was to measure how well the Country Brand was performing globally in the minds of tourists and the hearts of global citizens.
Bloom Consulting's Place Analytics division used a series of metrics and datasets such as D2- Digital Demand © and D2-Digital Supply © and Foresight capabilities that were crucial to understanding the focal points for the overall Country Brand strategy.
Bloom Consulting worked in close collaboration with TGA. Together, they designed a series of tactical actions and strategic projects, such as the Meta Index, which involved the ongoing measurement of nine Meta trends, which Bloom Consulting identified as the future trends that would influence global perceptions and opinion.
