In 2013, we were commissioned to support the Ministry of Tourism and Transport of Senegal in designing the “Strategic plan 2014-2018 for a sustainable development of Senegal tourism. The objectives of the mission, financed by the Japanese International Cooperation Agency, were to analyze the potential of international source markets and build a global attractivity marketing strategy for the destination to double the number of international arrivals (from 1 to 2 million per year) in five years' time.
In addition to data research to better situate Senegal in its global competitive environment, Bloom Consulting conducted over 40 interviews with international travel industry decision makers and experts from 10 different source markets. A national research restitution workshop chaired by the Prime Minister and in the presence of all key players of the Senegalese tourism industry made it possible to define the structure and marketing plan of a new DMO likely to implement this ambitious growth objective.
* Project led by Attract before merging with Bloom Consulting
