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Malcolm Allan

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Since 2018 Malcolm is the President of Bloom Consulting. Previously Malcolm was the managing director and founder of Placematters in 2012 and Placebrands in 2002 with Simon Anholt.

Por qué fracasan las estrategias de Marca Lugar y Destino 

Bloom Consulting
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.

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