- Place Branding
The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The impact of COVID-19 on Nation Brands in Latin America
As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by…The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…
- Places
Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…
- Our Work
Place Branding and the Climate Emergency
The Challenges in Summary We ARE living in a climate emergency. So why should Place Branders be concerned?Middlesex University London on the 14 Steps to Nation Branding
The 14 Steps to Nation Branding is bringing value to academia by sharing practitioners’ insights with those interested in learning the fundamentals…Interview with Joanna Landau and Rebecca Smith on COVID-19 crisis management and how the Brand-Nought helped them
Joanna, Founder and CEO of Vibe Israel and Rebecca, Director at New Zealand Story share with us their sentiments towards COVID-19 crisis management and the impact it…
- Behind the Scenes
Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:Meet Caio, Bloom Consulting Global Managing Partner of Placemaking
How did you find yourself becoming an expert in placemaking strategy? It is indeed a long story, my…Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but…
- Place Branding
The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite…Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The impact of COVID-19 on Nation Brands in Latin America
As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by…The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…
- Places
Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…
- Our Work
Place Branding and the Climate Emergency
The Challenges in Summary We ARE living in a climate emergency. So why should Place Branders be concerned?Middlesex University London on the 14 Steps to Nation Branding
The 14 Steps to Nation Branding is bringing value to academia by sharing practitioners’ insights with those interested in learning the fundamentals…Interview with Joanna Landau and Rebecca Smith on COVID-19 crisis management and how the Brand-Nought helped them
Joanna, Founder and CEO of Vibe Israel and Rebecca, Director at New Zealand Story share with us their sentiments towards COVID-19 crisis management and the impact it…14 steps to Nation Branding
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It…
- Behind the Scenes
Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:Meet Caio, Bloom Consulting Global Managing Partner of Placemaking
How did you find yourself becoming an expert in placemaking strategy? It is indeed a long story, my…Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but…Day at work with Olga, from Bloom Consulting
What are you doing, Olga? Currently I am working on the individual analysis for Countries interested in their Covid-19…
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