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BLOOM CONSULTING
JOURNAL
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BLOOM CONSULTING
JOURNAL
Place Branding
Integrating Soft Power in Nation Branding
How to Ensure Longevity of Nation and City Brands?
Decoding the Bloom Consulting Nation Brand Wheel ©
What is soft power?
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
5 Tips to Improve the Digital Identity of a City Brand
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Research
Insights
Rankings
Reports
The Impact of Nation and Place Brands on the Local and Global Economy
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Australia: A new approach to Nation Branding
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends
From development to tourism harmonization
The Bloom Consulting Academy
Behind the Scenes
Interview with Iman, Nation and City Branding Director at Bloom Consulting
Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding
Interview with Jose and Keith
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Podcast
Making the Move to Nation Branding 2.0
Engaging with Stakeholders
Nation Brand Management Model
Audit and Activate Touchpoints in Place Branding
Places
Behind the Scenes
Digital Identity
Highlights
Interesting Facts
Latest
Our Work
Place Branding
Placemaking
Places
Podcast
Research
Laying the foundations of a new Place Brand for the Great...
First AI-driven Nation Branding Strategy
Finland – playing the long game
Australia: A new approach to Nation Branding
Brand South Africa: converting a complicated legacy into an advantage
Poland, where the power lies with the people
Andorra, the holistic Nation Brand
Madeira, the Place Brand of constant innovation
Israel: When an independent entity decides to create a Country Brand
Stockholm: the Smart City Brand of Scandinavia
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