- Place Branding
What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite…Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable…The Challenges of Nation Branding
When we talk about Nation Branding, we're speaking of a Country as a whole. We treat the national identity representation as a…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…
- Places
Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…
- Our Work
Top factors travellers will consider before planning a trip – what hard-hit countries can consider
As lockdowns lift and the pandemic slows in many parts of the world, quarantine-weary countries have one question: When can tourists travel…Covid-19: An opportunity for smaller Nation and Place Brands
As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization…How destinations should prepare for the post-Covid-19
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…
- Behind the Scenes
Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but…Day at work with Olga, from Bloom Consulting
What are you doing, Olga? Currently I am working on the individual analysis for Countries interested in their Covid-19…Day at work with David, from Bloom Consulting
What are you doing, David? At the moment, I am organising data for one of Bloom Consulting's rankings….
- Place Branding
What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite…Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable…The Challenges of Nation Branding
When we talk about Nation Branding, we're speaking of a Country as a whole. We treat the national identity representation as a…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…World Economic Forum – The Travel & Tourism Competitiveness Report
Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140…
- Places
Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…Guimarães: when the City Brand is the people
The Birthplace of the Portuguese Nation (Background) Guimarães: where the history of Portugal begins. Birthplace of the young Count Afonso…
- Our Work
Top factors travellers will consider before planning a trip – what hard-hit countries can consider
As lockdowns lift and the pandemic slows in many parts of the world, quarantine-weary countries have one question: When can tourists travel…Covid-19: An opportunity for smaller Nation and Place Brands
As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization…How destinations should prepare for the post-Covid-19
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…What Nation Brands must do to tackle Covid-19
Bloom Consulting carried out two global and independent studies on the impact of the Covid-19 pandemic on Nation Brands together with sister…
- Behind the Scenes
Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but…Day at work with Olga, from Bloom Consulting
What are you doing, Olga? Currently I am working on the individual analysis for Countries interested in their Covid-19…Day at work with David, from Bloom Consulting
What are you doing, David? At the moment, I am organising data for one of Bloom Consulting's rankings….16 things you may not know about Bloom Consulting
Since 2003, Bloom Consulting has developed Nation and Place Branding strategies for various local and national governments around the world. And we…
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