- Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable…The Challenges of Nation Branding
When we talk about Nation Branding, we're speaking of a Country as a whole. We treat the national identity representation as a…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…
- Places
Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…Guimarães: when the City Brand is the people
The Birthplace of the Portuguese Nation (Background) Guimarães: where the history of Portugal begins. Birthplace of the young Count Afonso…
- Our Work
The impact of crisis management of the COVID-19 on Nation Brands
Once the World Health Organization (WHO) announced the Covid-19 outbreak as a pandemic on March 11th 2020, Bloom Consulting knew, as a…How Covid-19 is affecting UK ‘s Nation Brand
From Bloom Consulting’s collective experience in the field of Nation and Place Branding as strategists over the last 20 years we have become familiar…How a Nation Brand strategy can be the solution to a crisis
Currently, the focus of any national, regional or local government is to manage the crisis in the best way, save as many…
- Behind the Scenes
16 things you may not know about Bloom Consulting
Since 2003, Bloom Consulting has developed Nation and Place Branding strategies for various local and national governments around the world. And we…Day at work with Joao, from Bloom Consulting
What are you doing, Joao? Right now, I'm working on the latest revision of a Portuguese Destination Strategic…Day at work with Vera, from Bloom Consulting
What are you doing, Vera? I'm currently finishing a new article about two successful Country Brands examples for our…
- Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable…The Challenges of Nation Branding
When we talk about Nation Branding, we're speaking of a Country as a whole. We treat the national identity representation as a…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation…Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…World Economic Forum – The Travel & Tourism Competitiveness Report
Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140…
- Places
Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…Guimarães: when the City Brand is the people
The Birthplace of the Portuguese Nation (Background) Guimarães: where the history of Portugal begins. Birthplace of the young Count Afonso…How a Place Brand brought talent and business to Idanha-a-Nova
A story called Idanha (Background) It all started in 2012, during the post-crisis, when Portugal started receiving attention from the international…
- Our Work
The impact of crisis management of the COVID-19 on Nation Brands
Once the World Health Organization (WHO) announced the Covid-19 outbreak as a pandemic on March 11th 2020, Bloom Consulting knew, as a…How Covid-19 is affecting UK ‘s Nation Brand
From Bloom Consulting’s collective experience in the field of Nation and Place Branding as strategists over the last 20 years we have become familiar…How a Nation Brand strategy can be the solution to a crisis
Currently, the focus of any national, regional or local government is to manage the crisis in the best way, save as many…Nation and Place Brands: 5 quick tips for crisis mode
The COVID-19 pandemic is affecting every Country, Region and City in the world as we are living in unprecedented times. The main…
- Behind the Scenes
16 things you may not know about Bloom Consulting
Since 2003, Bloom Consulting has developed Nation and Place Branding strategies for various local and national governments around the world. And we…Day at work with Joao, from Bloom Consulting
What are you doing, Joao? Right now, I'm working on the latest revision of a Portuguese Destination Strategic…Day at work with Vera, from Bloom Consulting
What are you doing, Vera? I'm currently finishing a new article about two successful Country Brands examples for our…
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