- Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, more and more Countries, Regions and Cities adopt Nation and Place Branding strategies as an indispensable tool for…The Challenges of Nation Branding
When we talk about Nation Branding, we speak of a Country as the whole, treating the national identity representation as the means of building…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice: the evolution of their strategies, and of their reputation…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…World Economic Forum – The Travel & Tourism Competitiveness Report
Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140…Book “Nation Brand Builders”
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events…
- Places
Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…Guimarães: when the City Brand is the people
The Birthplace of the Portuguese Nation (Background) Guimarães: where the history of Portugal begins. Birthplace of the young Count Afonso…
- Our Work
Why Place and Destination Brand Strategies Fail
Introduction In this post, our team of place brand practitioners examines what causes some place brand strategies to fall short…
- Behind the Scenes
Day at work with Vera, from Bloom Consulting
What are you doing, Vera? I'm currently finishing a new article about two successful Country Brands examples for our…
- Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, more and more Countries, Regions and Cities adopt Nation and Place Branding strategies as an indispensable tool for…The Challenges of Nation Branding
When we talk about Nation Branding, we speak of a Country as the whole, treating the national identity representation as the means of building…The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and…Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice: the evolution of their strategies, and of their reputation…
- Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and…World Economic Forum – The Travel & Tourism Competitiveness Report
Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140…Book “Nation Brand Builders”
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events…Digital Country Index©
The Digital Country Index© is a study that result from the compilation and analysis of all online searches conducted by citizens around the world on…
- Places
Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…Costa Rica, how a small Country can have a great vision
Nature, education and innovation (Background) Located in the heart of America, Costa Rica is an oasis that enchants for its…Guimarães: when the City Brand is the people
The Birthplace of the Portuguese Nation (Background) Guimarães: where the history of Portugal begins. Birthplace of the young Count Afonso…How Place Branding brought talent and business to Idanha-a-Nova
A story called Idanha (Background) It all started in 2012, during the post-crisis, when Portugal started receiving attention from the international…
- Our Work
Why Place and Destination Brand Strategies Fail
Introduction In this post, our team of place brand practitioners examines what causes some place brand strategies to fall short…
- Behind the Scenes
Day at work with Vera, from Bloom Consulting
What are you doing, Vera? I'm currently finishing a new article about two successful Country Brands examples for our…
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