- Place Branding
Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
- Research
WEF Travel & Tourism Development Index (TTDI) published today
The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel-related indicators…Impact of Russia-Ukraine war on Nation Brands
Any crisis is an alarm for countries to keep an eye on how their actions on the crisis impact perceptions of their…Bloom Consulting: International data partner for the 2021 Travel & Tourism Competitiveness Report (TTCR) for the World Economic Forum
Bloom Consulting is once again a data partner for the World Economic Forum’s (WEF) Travel & Tourism Competitiveness Report (TTCR), a biannual…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…
- Our Work
Beyond identity: how wars and conflicts impact Nation Brands
Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…A new Nation Brand was born
It is the beginning of March 2022 two weeks into Russian invasion of Ukraine. "The world is watching", media states and for a…
- Behind the Scenes
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:
- Place Branding
Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
WEF Travel & Tourism Development Index (TTDI) published today
The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel-related indicators…Impact of Russia-Ukraine war on Nation Brands
Any crisis is an alarm for countries to keep an eye on how their actions on the crisis impact perceptions of their…Bloom Consulting: International data partner for the 2021 Travel & Tourism Competitiveness Report (TTCR) for the World Economic Forum
Bloom Consulting is once again a data partner for the World Economic Forum’s (WEF) Travel & Tourism Competitiveness Report (TTCR), a biannual…Measuring the impact of Place or Nation Branding strategies: Bloom Consulting initiates new study
Bloom Consulting initiates leading survey to be presented at the City Nation Place Conference At Bloom Consulting, we are…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…
- Our Work
Beyond identity: how wars and conflicts impact Nation Brands
Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…A new Nation Brand was born
It is the beginning of March 2022 two weeks into Russian invasion of Ukraine. "The world is watching", media states and for a…Taking a long-term view: The future of Nation and Place Branding
Nation Branding and City Branding veteran, Jose Filipe Torres of Bloom Consulting shares his views and predictions on how the industry has…
- Behind the Scenes
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:Meet Caio, Bloom Consulting Global Managing Partner of Placemaking
How did you find yourself becoming an expert in placemaking strategy? It is indeed a long story, my…
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