- Place Branding
Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
- Research
Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…Meta trends and implications for Nation and Place Brands: Part 1
Part 1: Health, Conflict & Climate Change Introduction The following meta trends and their implications…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…
- Our Work
Brand Africa: an asset to unlock potential
Africa is the world’s second-largest and second most-populous continent. It boasts a mind-bogglingly vast array of wildlife, as it is home to some of the world’s most famous nature.Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…The Antifragile City
It is no longer news that the world has undergone major changes, not necessarily disruptions, but certainly accelerations. Ongoing processes have been…
- Behind the Scenes
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Day at work with Cristiana, Place Brand consultant at Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…
- Place Branding
Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…Meta trends and implications for Nation and Place Brands: Part 1
Part 1: Health, Conflict & Climate Change Introduction The following meta trends and their implications…The impact of COVID-19 on Nation Brands in Latin America
As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…
- Our Work
Brand Africa: an asset to unlock potential
Africa is the world’s second-largest and second most-populous continent. It boasts a mind-bogglingly vast array of wildlife, as it is home to some of the world’s most famous nature.Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…The Antifragile City
It is no longer news that the world has undergone major changes, not necessarily disruptions, but certainly accelerations. Ongoing processes have been…Placemaking I.D.©
The origins of Placemaking I.D.© When I began to specialize in the much unknown subject of Place Branding,…
- Behind the Scenes
Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Day at work with Cristiana, Place Brand consultant at Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:
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