Why Place and Destination Brand Strategies Fail

Introduction In this post, our team of place brand practitioners examines what causes some place brand strategies to fall short...

Stockholm: the Smart City Brand of Scandinavia

From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It...

Day at work with Vera, from Bloom Consulting

What are you doing, Vera? I'm currently finishing a new article about two successful Country Brands examples for our...

What is Place Branding?

Key Benefits of Nation and Place Branding Strategies

In today's globalized world, more and more Countries, Regions and Cities adopt Nation and Place Branding strategies as an indispensable tool for managing their image and reputation, both within and beyond borders. Even though the reasons for Nation and Place Branding may vary according...

The Challenges of Nation Branding

When we talk about Nation Branding, we speak of a Country as the whole, treating the national identity representation as the means of building a favorable internal and external Country image. Just like any strategy or project, it only succeeds when it involves the various parts of the whole, from governments...

The Basics of a Successful Country or City Brand Strategy

Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want, requires more effort and commitment than any destination marketing or promotion campaign. Sweden, Barcelona and...

Two Countries that prove Nation Branding works

Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice: the evolution of their strategies, and of their reputation on the world stage, provide positive proof of the opportunities for Nations to change and build brand perceptions in a proactive way.

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Here’s why tourism destinations can’t afford to ignore search-engine results

Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment, talent and, of course, attracting tourists. Even though Nation and Place Brands are intangible assets, the brand image has, among many other things, economic...

How the Digital Identity of Nations and Places reflects on Place Brands

Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, Regions and Cities already know that their Place Brand needs to be strategically managed in terms of having a strong digital presence to achieve...

Place Brand Research

Bloom Consulting Portugal City Brand Ranking©

Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and...

World Economic Forum – The Travel & Tourism Competitiveness Report

Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140...

Book “Nation Brand Builders”

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events...