Key elements to successful placemaking in the new decade

Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to...

Who’s managing the Digital Identity of nations and places?

Why should nations and places care what people find online? The economics of places begins with supply and...

5 signs you need a Place Brand strategy

1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You...

14 steps to Nation Branding

Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...

“Nation Brand Builders” book

"When I say the name of the Country, what pops into your mind? The perceptions, feelings and emotions that you have whenever...

Bloom Consulting Country Brand Ranking©

Bloom Consulting Country Brand Ranking© is published biannually, in two editions: Tourism and Trade. The main objective of these reports is to...

What is Place Branding?

What is the Brand-Nought (B0)?

Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite all Countries, Regions and Cities to apply this innovative thinking into their Place Brand strategies. We are doing away with the old methodology...

Two Countries that prove Nation Branding works

Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.

Key Benefits of Nation and Place Branding Strategies

In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders. Reasons for Nation and Place Branding may vary according to the...

The Basics of a Successful Country or City Brand Strategy

Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign. Sweden, Barcelona, and...

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Who’s managing the Digital Identity of nations and places?

Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...

D2-Digital Demand©, results may surprise you.

Why should I care what people are searching for? The economics of places begins with supply and demand, and today we are going to address the latter. Our sister company D2-Analytics' proprietary software, D2-Digital Demand©, works to assess a place’s real appeal and attraction and measure performance of...

Place Brand Research

The impact of COVID-19 on Nation Brands in Latin America

As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by...

The Covid-19 Study – The Impact on Nation Brands

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

The Covid-19 Study – The Impact on Tourist Behaviours

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...