Three branding initiatives to close the perception-reality gap of a Country or Place Brand

A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be...

Swedish case study: What search data reveals about the impact of the pandemic on tourism

Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015...

Interview with Gonzalo, partner and place analytics director at Bloom Consulting

Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place...

Meta trends and implications for Nation and Place Brands: Part 3

Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend...

Meta trends and implications for Nation and Place Brands: Part 2

Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables...

14 steps to Nation Branding

Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...

What is Place Branding?

What is the Brand-Nought (B0)?

Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite all Countries, Regions and Cities to apply this innovative thinking into their Place Brand strategies. We are doing away with the old methodology...

Two Countries that prove Nation Branding works

Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.

Key Benefits of Nation and Place Branding Strategies

In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders. Reasons for Nation and Place Branding may vary according to the...

The Basics of a Successful Country or City Brand Strategy

Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign. Sweden, Barcelona, and...

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Swedish case study: What search data reveals about the impact of the pandemic on tourism

Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.  Normally, the country enjoys...

Who’s managing the Digital Identity of nations and places?

Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...

Place Brand Research

Meta trends and implications for Nation and Place Brands: Part 3

Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend...

Meta trends and implications for Nation and Place Brands: Part 2

Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables...

Meta trends and implications for Nation and Place Brands: Part 1

Part 1: Health, Conflict & Climate Change  Introduction  The following meta trends and their implications...