Places
Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background)
South Africa is, as its intrinsic name states, the southernmost...
Experts Opinion
Nation Branding in the Gulf countries: An exciting endeavour
Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national...
Reports
WEF Travel & Tourism Development Index (TTDI) launched in Davos
The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel-related indicators...
Place Branding
Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like an archaeologist's job who digs into the past of a place to restore a possible look of extinct species. Unlike archaeologists, we explore the past...
Place Branding
Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be a significant hurdle to overcome.
Negative press, preconceived notions or a lack of accessible and up-to-date information are some of the reasons...
Place Branding
Fundamentals of managing Nation and Place Brands during times of crisis
Introduction
Whether the result of a natural or man-made shock to the system, crises and emergency situations will always arise and have the power to impact perceptions of a country, region or city. No matter the instance, how it started or how it ended, crisis management...
Place Branding
The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We don’t have anything against logos, but logos have something against Place Branding and even more so, Nation Branding.
Taking a risk
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.
Normally, the country enjoys...
Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online?
The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national...
