Experts Opinion
Place Branding and the Climate Emergency
The Challenges in Summary
We ARE living in a climate emergency. So why should Place Branders be concerned?
Place Branding
The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We...
Place Branding
The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information
Correcting (mis)perceptions about a place through building a more positive and attractive image is...
Publications
14 steps to Nation Branding
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...
Publications
“Nation Brand Builders” by Jose Filipe Torres
DOWNLOAD FREE PREVIEW at City Nation Place
Learn more about becoming a Nation Brand Builder, buy here:At Amazon for...
Rankings
Bloom Consulting Country Brand Ranking©
Bloom Consulting Country Brand Ranking© is published biannually, in two editions: Tourism and Trade. The main objective of these reports is to...
Place Branding
What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio
Here at Bloom Consulting we discovered something new and would like to invite all Countries, Regions and Cities to apply this innovative thinking into their Place Brand strategies.
We
are doing away with the old methodology...
Place Branding
Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.
Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders.
Reasons for Nation and Place Branding may vary according to the...
Place Branding
The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign.
Sweden, Barcelona, and...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online?
The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...
Digital Identity
D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for?
The economics of places begins with supply and demand, and today we are going to address the latter. Our sister company D2-Analytics' proprietary software, D2-Digital Demand©, works to assess a place’s real appeal and attraction and measure performance of...
Reports
The impact of COVID-19 on Nation Brands in Latin America
As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by...
Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...
Research
The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...
