Covid-19: An opportunity for smaller Nation and Place Brands

As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization...

Day at work with Olga, from Bloom Consulting

What are you doing, Olga? Currently I am working on the individual analysis for Countries interested in their Covid-19...

The Covid-19 Study – The Impact on Nation Brands

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

What Nation Brands must do to tackle Covid-19

Bloom Consulting carried out two global and independent studies on the impact of the Covid-19 pandemic on Nation Brands together with sister...

How destinations should prepare for the post-Covid-19

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

The Covid-19 Study – The Impact on Tourist Behaviours

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

What is Place Branding?

Key Benefits of Nation and Place Branding Strategies

In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders. Reasons for Nation and Place Branding may vary according to the...

The Challenges of Nation Branding

When we talk about Nation Branding, we're speaking of a Country as a whole. We treat the national identity representation as a means of building a favourable internal and external Country image. Like any strategy or project, it only succeeds when it involves the various parts of...

The Basics of a Successful Country or City Brand Strategy

Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign. Sweden, Barcelona, and...

Two Countries that prove Nation Branding works

Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Here’s why tourism destinations can’t afford to ignore search-engine results

Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment, talent and, of course, attracting tourists. Even though Nation and Place Brands are intangible assets, the brand image has, among many other things, economic...

How the Digital Identity of Nations and Places reflects on Place Brands

Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, Regions and Cities already know that their Place Brand needs to be strategically managed in terms of having a strong Digital Identity to achieve...

Place Brand Research

The Covid-19 Study – The Impact on Nation Brands

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

The Covid-19 Study – The Impact on Tourist Behaviours

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

Bloom Consulting Portugal City Brand Ranking©

Bloom Consulting Portugal City Brand Ranking© annually measures the brand performance of the 308 Portuguese municipalities, in the areas of Tourism (Visiting), Business (Investment and...