Experts Opinion
Airports and the experience of places and non-places
Airports. Only those who don't constantly travel find them glamorous — that's a fact. For those who live a life like Ryan...
Behind the Scenes
Day at work with Jolanta, CMO, Nation and Place Branding Consultant at Bloom Consulting
What are you doing, Jolanta? Planning is my mantra lately, but I am transitioning to the execution phase....
Place Branding
What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and...
Our Work
The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've...
Publications
14 steps to Nation Branding
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...
Publications
“Nation Brand Builders” by Jose Filipe Torres
DOWNLOAD FREE PREVIEW at City Nation Place Learn more about becoming a Nation Brand Builder, buy here:At Amazon for...
Place Branding
What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and social domains. In other words, Nation Branding and City Branding pursue not only economic goals, but offer a governance tool for development of territories through...
Place Branding
Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like an archaeologist's job who digs into the past of a place to restore a possible look of extinct species. Unlike archaeologists, we explore the past...
Place Branding
Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be a significant hurdle to overcome. Negative press, preconceived notions or a lack of accessible and up-to-date information are some of the reasons...
Place Branding
Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will always arise and have the power to impact perceptions of a country, region or city. No matter the instance, how it started or how it ended, crisis management...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies. Normally, the country enjoys...
Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of...
Rankings
How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national...
