Behind the Scenes
Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm?
I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but...
Place Branding
What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio
Here at Bloom Consulting we discovered something new and would like to invite...
Experts Opinion
Covid-19: An opportunity for smaller Nation and Place Brands
As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization...
Behind the Scenes
Day at work with Olga, from Bloom Consulting
What
are you doing, Olga?
Currently I am working on the individual analysis for Countries interested in their Covid-19...
Our Work
Top factors travellers will consider before planning a trip – what hard-hit countries can consider
As lockdowns lift and the pandemic slows in many parts of the world, quarantine-weary countries have one question: When can tourists travel...
Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...
Place Branding
What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio
Here at Bloom Consulting we discovered something new and would like to invite all Countries, Regions and Cities to apply this innovative thinking into their Place Brand strategies.
We
are doing away with the old methodology...
Place Branding
Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.
Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders.
Reasons for Nation and Place Branding may vary according to the...
Place Branding
The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign.
Sweden, Barcelona, and...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment, talent and, of course, attracting tourists.
Even though Nation
and Place Brands are intangible assets, the brand image has, among many other
things, economic...
Digital Identity
How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, Regions and Cities already know that their Place Brand needs to be strategically managed in terms of having a strong Digital Identity to achieve...
Research
The Covid-19 Study – The Impact on Nation Brands
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...
Research
The Covid-19 Study – The Impact on Tourist Behaviours
Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...
Rankings
Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City
Brand Ranking© annually
measures the brand performance of the 308 Portuguese municipalities, in the
areas of Tourism (Visiting), Business (Investment and...
