First AI-driven Nation Branding Strategy

In a groundbreaking moment for Bloom Consulting, the team has delivered its first Nation Branding strategy developed together with artificial intelligence (AI)....

A Masters Degree in Place Branding: A Transformative Academic Partnership

From the start of the 2023 academic year, Bloom Consulting's Nation and Place Branding methodology is part of the new MA Place...

The Bloom Place Academy

Why Create an Academy? Following on from its pioneering partnership with Middlesex University in the UK which resulted...

The 11 Steps to Placemaking

In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've...

14 steps to Nation Branding

Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...

“Nation Brand Builders” by Jose Filipe Torres

DOWNLOAD FREE PREVIEW at City Nation Place Learn more about becoming a Nation Brand Builder, buy here:At Amazon for...

What is Place Branding?

Nation Branding vs. Nation Marketing: What’s the Difference?  

Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences, stir a reaction, and create demand, the Nation Brand shapes the backbone of these pursuits. The Nation Branding process aims to establish how you want...

What is Nation Branding?

Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and social domains. In other words, Nation Branding and City Branding pursue not only economic goals, but offer a governance tool for development of territories through...

Branding a Place and a Nation: challenges of defining the Central Idea

Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like an archaeologist's job who digs into the past of a place to restore a possible look of extinct species. Unlike archaeologists, we explore the past...

Three branding initiatives to close the perception-reality gap of a Country or Place Brand

A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be a significant hurdle to overcome.  Negative press, preconceived notions or a lack of accessible and up-to-date information are some of the reasons...

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Swedish case study: What search data reveals about the impact of the pandemic on tourism

Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.  Normally, the country enjoys...

Who’s managing the Digital Identity of nations and places?

Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...

Place Brand Research

What constitutes people’s perceptions of global cities

“Nation and Place Branding Impact on Place Economies”, the study by Bloom Consulting, has embarked on a promising journey and is now...

What constitutes perceptions about Countries

Bloom Consulting is proud to present the first part of the global study that aims to develop a common framework for measuring the...

Highlights of the Country Brand Ranking 2022 | 2023 Trade edition

The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of...