The impact of COVID-19 on Nation Brands in Latin America

As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by...

Andorra, the holistic Nation Brand

A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,...

Madeira, the Place Brand of constant innovation

One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through...

Day at work with Malcolm, from Bloom Consulting

What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but...

What is the Brand-Nought (B0)?

Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite...

Covid-19: An opportunity for smaller Nation and Place Brands

As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization...

What is Place Branding?

What is the Brand-Nought (B0)?

Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite all Countries, Regions and Cities to apply this innovative thinking into their Place Brand strategies. We are doing away with the old methodology...

Two Countries that prove Nation Branding works

Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice. They did so through the evolution of their strategies and reputation on the world stage, positive proof of the opportunities for nations to change, and build brand perceptions in a proactive way.

Key Benefits of Nation and Place Branding Strategies

In today's globalized world, there are more Countries, Regions and Cities that adopt Nation and Place Branding strategies. They use this indispensable tool to manage their image and reputation within and beyond borders. Reasons for Nation and Place Branding may vary according to the...

The Basics of a Successful Country or City Brand Strategy

Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want requires more effort and commitment than any destination's marketing or promotion campaign. Sweden, Barcelona, and...

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Here’s why tourism destinations can’t afford to ignore search-engine results

Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment, talent and, of course, attracting tourists. Even though Nation and Place Brands are intangible assets, the brand image has, among many other things, economic...

How the Digital Identity of Nations and Places reflects on Place Brands

Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, Regions and Cities already know that their Place Brand needs to be strategically managed in terms of having a strong Digital Identity to achieve...

Place Brand Research

The impact of COVID-19 on Nation Brands in Latin America

As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by...

The Covid-19 Study – The Impact on Nation Brands

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...

The Covid-19 Study – The Impact on Tourist Behaviours

Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation...