Place Branding
Integrating Soft Power in Nation Branding
The nature of Soft Power and the differences between Soft Power and Nation Branding have been explored in a previous article. In this article, we discuss the importance of integrating Soft Power into Nation Branding to help develop positive perceptions of a country.
We consider the planned and unplanned nature...
Place Branding
How to Ensure Longevity of Nation and City Brands?
Nation and City Branding is the systematic management of perceptions towards a country, region or city, and a fundamental aspect of management is proactivity. So, it involves proactively shaping actions, activities and policies to align with a Central Idea, with the ultimate aim of driving exports, attracting investment, tourism...
Place Branding
Decoding the Bloom Consulting Nation Brand Wheel ©
Who do Nation Brands stand to impact, and how? The Bloom Consulting Nation Brand Wheel © is a simple framework designed to illustrate the five objectives of Nation Branding, along with the five audiences and their respective need states that it can influence. The tool can contribute to strategising...
Place Branding
What is soft power?
In this article Bloom Consulting examines the differences and similarities between soft power and Nation Branding.
In an age when countries measure success in terms of economic and social wellbeing more than military might, soft power and Nation Branding have emerged as key tools for competition. But what sets these...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Place Branding
5 Tips to Improve the Digital Identity of a City Brand
We now live in a world where the ‘digital world’ is the real world. Whatever information there is available online about a Nation or City, directly influences perception. And research has now proven that this perception directly influences people’s decision whether to relocate to, invest in, or visit a...
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.
Normally, the country enjoys a steady flow of international tourists...
Reports
The Impact of Nation and Place Brands on the Local and Global Economy
Bloom Consulting is proud to introduce the first-ever study on the impact of Nation Brands and City Brands on local and global economies.
This research...
Rankings
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
The most recent edition of the Bloom Consulting Country Brand Ranking © Tourism Edition is pivotal in showcasing the effects of the post-pandemic emergence...
Rankings
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
The latest edition of the Bloom Consulting Country Brand Ranking © in Trade reveals dynamic shifts in the performance of Nation Brands globally. This...
