Place Branding
How to design a Place Brand Governance Model
The challenge of Place Brand management is not just creating a strategy. The harder task is ensuring that everyone involved works towards the same goal. Many Countries, Cities, and Regions have Brand strategies in place, but still struggle to coordinate the organisations and partners expected to deliver them. This...
Place Branding
The role of events in Nation and Place Branding
Events are among the most visible, and most misunderstood, instruments in Place Branding. They can move economies, reshape skylines, and change how the world feels about a destination. They can also drain public budgets, leave behind stadiums nobody needs, and damage a reputation rather than build one.
As Jose...
Place Branding
The case for creating a Department of Nation Branding
The locus of Nation Brand governance varies widely from one country to another. The United Kingdom’s GREAT campaign, for example, is located within the Cabinet Office. The Swedish Institute operates on behalf of the Swedish Parliament and Government. Essential Costa Rica interfaces with The Costa Rican Foreign Trade Promoter...
Place Branding
A policy perspective on Place Branding
To ensure successful implementation, Place Branding must be acknowledged as a key element of government policy rather than as an optional add-on. When developing economic development policy, a strategic view of Place Branding needs to be integrated with trade, investment, tourism, and talent attraction goals. To achieve this, policy...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Place Branding
5 Tips to Improve the Digital Identity of a City Brand
We now live in a world where the ‘digital world’ is the real world. Whatever information there is available online about a Nation or City, directly influences perception. And research has now proven that this perception directly influences people’s decision whether to relocate to, invest in, or visit a...
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.
Normally, the country enjoys a steady flow of international tourists...
Reports
The economic impact of City Brands in North America
Bloom Consulting is proud to share its newest study, the first ever to quantify the economic impact of city perception in North America.
It is...
Insights
Perception Elements: developing a taxonomy for Nation and City Branding
This article is sourced from the paper “Elements of Perception” by Jose Filipe Torres, which explores the fundamental factors shaping how Nations and Cities...
Insights
Key performance indicators for Nation and Place Brands
This article is based on the paper “Key Performance Indicators” by Gonzalo Vilar, which examines how measurement systems can bring clarity and accountability to...
