WEF Travel & Tourism Development Index (TTDI) published today

The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel-related indicators...

Impact of Russia-Ukraine war on Nation Brands

Any crisis is an alarm for countries to keep an eye on how their actions on the crisis impact perceptions of their...

Beyond identity: how wars and conflicts impact Nation Brands

Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and...

The 11 Steps to Placemaking

In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've...

Branding a Place and a Nation: challenges of defining the Central Idea

Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like...

A new Nation Brand was born

It is the beginning of March 2022 two weeks into Russian invasion of Ukraine. "The world is watching", media states and for a...

What is Place Branding?

Branding a Place and a Nation: challenges of defining the Central Idea

Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like an archaeologist's job who digs into the past of a place to restore a possible look of extinct species. Unlike archaeologists, we explore the past...

Three branding initiatives to close the perception-reality gap of a Country or Place Brand

A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be a significant hurdle to overcome.  Negative press, preconceived notions or a lack of accessible and up-to-date information are some of the reasons...

Fundamentals of managing Nation and Place Brands during times of crisis

Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will always arise and have the power to impact perceptions of a country, region or city. No matter the instance, how it started or how it ended, crisis management...

The importance of logos in Place Branding

Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We don’t have anything against logos, but logos have something against Place Branding and even more so, Nation Branding. Taking a risk

Nation Brand Builders

This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.

Digital Identity of Places

Swedish case study: What search data reveals about the impact of the pandemic on tourism

Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.  Normally, the country enjoys...

Who’s managing the Digital Identity of nations and places?

Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...

Place Brand Research

WEF Travel & Tourism Development Index (TTDI) published today

The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel-related indicators...

Impact of Russia-Ukraine war on Nation Brands

Any crisis is an alarm for countries to keep an eye on how their actions on the crisis impact perceptions of their...

Bloom Consulting: International data partner for the 2021 Travel & Tourism Competitiveness Report (TTCR) for the World Economic Forum

Bloom Consulting is once again a data partner for the World Economic Forum’s (WEF) Travel & Tourism Competitiveness Report (TTCR), a biannual...