Experts Opinion
Why Place and Destination Brand Strategies Fail
Introduction
In this post, our team of place brand practitioners
examines what causes some place brand strategies to fall short...
Places
Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background)
Stockholm is the largest city in Sweden and its
capital since 1436. It...
Day at Work
Day at work with Vera, from Bloom Consulting
What are you doing, Vera?
I'm currently finishing a new article about two successful Country Brands examples for our...
Place Branding
Key Benefits of Nation and Place Branding Strategies
In today's globalized world, more and more Countries, Regions and Cities adopt Nation and Place Branding strategies as an indispensable tool for managing their image and reputation, both within and beyond borders.
Even though the reasons for Nation and Place Branding may vary according...
Place Branding
The Challenges of Nation Branding
When we talk about
Nation Branding, we speak of a Country as the whole, treating the national
identity representation as the means of building a favorable internal and
external Country image. Just like any strategy or project, it only succeeds
when it involves the various parts of the whole, from governments...
Place Branding
The Basics of a Successful Country or City Brand Strategy
Building and managing a strong, positive and resilient brand is a challenging task. Whether it's a Country, Region or City, building and maintaining the image and reputation you want, requires more effort and commitment than any destination marketing or promotion campaign.
Sweden, Barcelona and...
Place Branding
Two Countries that prove Nation Branding works
Estonia and Costa Rica have learned how to turn Nation and Place Branding theory into practice: the evolution of their strategies, and of their reputation on the world stage, provide positive proof of the opportunities for Nations to change and build brand perceptions in a proactive way.
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment, talent and, of course, attracting tourists.
Even though Nation
and Place Brands are intangible assets, the brand image has, among many other
things, economic...
Digital Identity
How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, Regions and Cities already know that their Place Brand needs to be strategically managed in terms of having a strong digital presence to achieve...
Rankings
Bloom Consulting Portugal City Brand Ranking©
Bloom Consulting Portugal City
Brand Ranking© annually
measures the brand performance of the 308 Portuguese municipalities, in the
areas of Tourism (Visiting), Business (Investment and...
Reports
World Economic Forum – The Travel & Tourism Competitiveness Report
Published every two years by the World Economic Forum, the Travel & Tourism Competitiveness Report and Index compares the competitiveness of 140...
Highlights
Book “Nation Brand Builders”
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events...
