Behind the Scenes
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Bloom Consulting's recent expansion into Riyadh, Saudi Arabia, under the leadership of Iman Almutairi, represents a significant advancement in City Branding and...
Podcast
Crisis Management in Nation Branding
This podcast series commemorates Bloom Consulting's 20th anniversary, and Clare Dewhirst, director of City Nation Place, sets the stage for an exploration...
Behind the Scenes
Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting
Anna is a passionate professional in Nation and Place Branding. Her journey began with an internship at Bloom Consulting’s Madrid office, and...
Our Work
The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've...
Publications
14 steps to Nation Branding
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It...
Publications
“Nation Brand Builders” by Jose Filipe Torres
DOWNLOAD FREE PREVIEW at City Nation Place
Learn more about becoming a Nation Brand Builder, buy here:At Amazon for...
Place Branding
What is soft power?
In this article Bloom Consulting examines the differences and similarities between soft power and Nation Branding.
In an age when countries measure success in terms of economic and social wellbeing more than military might, soft power and Nation Branding have emerged as key tools...
Place Branding
Nation Branding vs. Nation Marketing: What’s the Difference?
Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences, stir a reaction, and create demand, the Nation Brand shapes the backbone of these pursuits. The Nation Branding process aims to establish how you want...
Place Branding
What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and social domains. In other words, Nation Branding and City Branding pursue not only economic goals, but offer a governance tool for development of territories through...
Place Branding
Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like an archaeologist's job who digs into the past of a place to restore a possible look of extinct species. Unlike archaeologists, we explore the past...
Nation Brand Builders
This book covers 44 Countries, Regions and Cities that have tried to manage their reputation proactively, as well as examples of events that happened by chance. The author provides insights on how any place, regardless of its size or geography, can build its brand strategy, proving that Nation and Place Branding are neither a theory nor a utopia, but a reality. It also explores the concept of Digital Identity of places and its paramount importance in shaping this practice now and in the future.
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015 to understand the link between search data and tourism, and to help measure the impact of tourism strategies.
Normally, the country enjoys...
Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online?
The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves...
Rankings
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
The most recent edition of the Bloom Consulting Country Brand Ranking © Tourism Edition is pivotal in showcasing the effects of the...
Rankings
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
The latest edition of the Bloom Consulting Country Brand Ranking © in Trade reveals dynamic shifts in the performance of Nation Brands...
Reports
Bloom Consulting Continues its Official Partnership with the WEF Travel and Tourism Development Index
Has the travel and tourism (T&T) sector recovered from the pandemic? How is climate change affecting global travel habits, and what is...