- Place Branding
Nation Branding vs. Nation Marketing: What’s the Difference?
Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences,…What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…
- Placemaking
What is Placemaking?
Why do we like a particular place so much, like the coffee shop on the corner of a certain neighborhood? Or that…Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
- Research
What constitutes perceptions about Countries
Bloom Consulting is proud to present the first part of the global study that aims to develop a common framework for measuring the…Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…
- Places
How a Place Brand Strategy Revived one of London’s Historic Areas
London Bridge Revealed (Background) In 2012 the London Bridge Business Improvement District (BID) challenged us to advise it…Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….
- Our Work
Future risks for Place Branding
Why Take Risks with Your Brand? I have been working as a Place Brand strategist since 2002, a similar…Airports and the experience of places and non-places
Airports. Only those who don't constantly travel find them glamorous — that's a fact. For those who live a life like Ryan…Nation Branding in the Gulf countries: An exciting endeavour
Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…
- Behind the Scenes
Interview with Filipe, Nation and Place Branding Director at Bloom Consulting
Since 2012, Filipe Roquette has been a key figure for Bloom Consulting. Not only is he a Nation and Place Branding specialist,…Interview with Philippe and Jose on Attract and Bloom Consulting Merger
Why did you decide to merge with Bloom Consulting? Philippe: My almost three decades of…Day at work with Jolanta, CMO, Nation and Place Branding Consultant at Bloom Consulting
What are you doing, Jolanta? Planning is my mantra lately, but I am transitioning to the execution phase….
- Place Branding
Nation Branding vs. Nation Marketing: What’s the Difference?
Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences,…What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
- Placemaking
What is Placemaking?
Why do we like a particular place so much, like the coffee shop on the corner of a certain neighborhood? Or that…Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
What constitutes perceptions about Countries
Bloom Consulting is proud to present the first part of the global study that aims to develop a common framework for measuring the…Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national…
- Places
How a Place Brand Strategy Revived one of London’s Historic Areas
London Bridge Revealed (Background) In 2012 the London Bridge Business Improvement District (BID) challenged us to advise it…Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…
- Our Work
Future risks for Place Branding
Why Take Risks with Your Brand? I have been working as a Place Brand strategist since 2002, a similar…Airports and the experience of places and non-places
Airports. Only those who don't constantly travel find them glamorous — that's a fact. For those who live a life like Ryan…Nation Branding in the Gulf countries: An exciting endeavour
Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…Beyond identity: how wars and conflicts impact Nation Brands
Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…
- Behind the Scenes
Interview with Filipe, Nation and Place Branding Director at Bloom Consulting
Since 2012, Filipe Roquette has been a key figure for Bloom Consulting. Not only is he a Nation and Place Branding specialist,…Interview with Philippe and Jose on Attract and Bloom Consulting Merger
Why did you decide to merge with Bloom Consulting? Philippe: My almost three decades of…Day at work with Jolanta, CMO, Nation and Place Branding Consultant at Bloom Consulting
What are you doing, Jolanta? Planning is my mantra lately, but I am transitioning to the execution phase….Interview with Arita, Chief Operations Officer at Bloom Consulting
Organizing genius and master manager Arita Bērziņa is our Chief Operations Officer (COO). She takes care of internal global projects, implementing the…
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