Bloom Consulting Country Brand Ranking© is published biannually, in two editions: Tourism and Trade. The main objective of these reports is to measure the impact of international perceptions on the brand of almost 200 Countries and Territories analyzed in both dimensions and to observe the evolution of the brands’ performance over time.
This ranking is part of our proprietary algorithm, considering the variables related to Tourism or Trade in the respective reports. The ranking variables take into consideration the economic performance of the Tourism sector or Foreign Direct Investment (FDI) in the countries and territories, the proactive searches generated through Digital Demand – D2©, its online performance, and also its brand efficiency (CBS Rating©), in order to present an accurate and objective brand ranking.
The results not only measure the perceptions and attractiveness of a Country Brand specifically in Tourism and Trade, but also classify the brand performance in a tangible and realistic way.
See the Bloom Consulting Country Brand Ranking© – Tourism and Trade reports!