- Place Branding
Nation Branding vs. Nation Marketing: What’s the Difference?
Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences,…What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…
- Placemaking
Placemaking and the quality of “Public places”
The term “Placemaking” is self-explanatory. When we discuss “Placemaking”, even if in a somewhat counterintuitive way, we automatically understand it as a…What is Placemaking?
Why do we like a particular place so much, like the coffee shop on the corner of a certain neighborhood? Or that…Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
- Research
What constitutes people’s perceptions of global cities
“Nation and Place Branding Impact on Place Economies”, the study by Bloom Consulting, has embarked on a promising journey and is now…What constitutes perceptions about Countries
Bloom Consulting is proud to present the first part of the global study that aims to develop a common framework for measuring the…Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…
- Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
Discovering the marvels of Australia’s Great Southern Region (Background) The Great Southern Region (GSR), located across Australia’s south…Finland – playing the long game
A forward-thinking Nordic welfare state (Background) Finland declared its independence in 1917, becoming a full-blown republic in 1919….How a Place Brand Strategy Revived one of London’s Historic Areas
London Bridge Revealed (Background) In 2012 the London Bridge Business Improvement District (BID) challenged us to advise it…Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…
- Our Work
First AI-driven Nation Branding Strategy
In a groundbreaking moment for Bloom Consulting, the team has delivered its first Nation Branding strategy developed together with artificial intelligence (AI)….A Masters Degree in Place Branding: A Transformative Academic Partnership
From the start of the 2023 academic year, Bloom Consulting's Nation and Place Branding methodology is part of the new MA Place…The Bloom Place Academy
Why Create an Academy? Following on from its pioneering partnership with Middlesex University in the UK which resulted…
- Behind the Scenes
Interview with Philippe, Tourism Development Global Director at Bloom Consulting
Philippe joined our team this year. He has extensive experience working with Countries, Regions and Cities worldwide, specialising in Tourism Development and…Interview with Filipe, Nation and Place Branding Director at Bloom Consulting
Since 2012, Filipe Roquette has been a key figure for Bloom Consulting. Not only is he a Nation and Place Branding specialist,…Interview with Philippe and Jose on Attract and Bloom Consulting Merger
Why did you decide to merge with Bloom Consulting? Philippe: My almost three decades of…
- Place Branding
Nation Branding vs. Nation Marketing: What’s the Difference?
Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences,…What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
- Placemaking
Placemaking and the quality of “Public places”
The term “Placemaking” is self-explanatory. When we discuss “Placemaking”, even if in a somewhat counterintuitive way, we automatically understand it as a…What is Placemaking?
Why do we like a particular place so much, like the coffee shop on the corner of a certain neighborhood? Or that…Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
What constitutes people’s perceptions of global cities
“Nation and Place Branding Impact on Place Economies”, the study by Bloom Consulting, has embarked on a promising journey and is now…What constitutes perceptions about Countries
Bloom Consulting is proud to present the first part of the global study that aims to develop a common framework for measuring the…Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…
- Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
Discovering the marvels of Australia’s Great Southern Region (Background) The Great Southern Region (GSR), located across Australia’s south…Finland – playing the long game
A forward-thinking Nordic welfare state (Background) Finland declared its independence in 1917, becoming a full-blown republic in 1919….How a Place Brand Strategy Revived one of London’s Historic Areas
London Bridge Revealed (Background) In 2012 the London Bridge Business Improvement District (BID) challenged us to advise it…Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…
- Our Work
First AI-driven Nation Branding Strategy
In a groundbreaking moment for Bloom Consulting, the team has delivered its first Nation Branding strategy developed together with artificial intelligence (AI)….A Masters Degree in Place Branding: A Transformative Academic Partnership
From the start of the 2023 academic year, Bloom Consulting's Nation and Place Branding methodology is part of the new MA Place…The Bloom Place Academy
Why Create an Academy? Following on from its pioneering partnership with Middlesex University in the UK which resulted…Future risks for Place Branding
Why Take Risks with Your Brand? I have been working as a Place Brand strategist since 2002, a similar…
- Behind the Scenes
Interview with Philippe, Tourism Development Global Director at Bloom Consulting
Philippe joined our team this year. He has extensive experience working with Countries, Regions and Cities worldwide, specialising in Tourism Development and…Interview with Filipe, Nation and Place Branding Director at Bloom Consulting
Since 2012, Filipe Roquette has been a key figure for Bloom Consulting. Not only is he a Nation and Place Branding specialist,…Interview with Philippe and Jose on Attract and Bloom Consulting Merger
Why did you decide to merge with Bloom Consulting? Philippe: My almost three decades of…Day at work with Jolanta, CMO, Nation and Place Branding Consultant at Bloom Consulting
What are you doing, Jolanta? Planning is my mantra lately, but I am transitioning to the execution phase….
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Methodology
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.
© Bloom Consulting | Since 2003