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LogoBLOOM CONSULTINGJOURNAL
  • Place Branding
    • Strategic Branding vs. Tactical Marketing – why timing matters for countries.

      Strategic Branding 101: Moving Nation Brands beyond the logo

      Integrating Soft Power in Nation Branding

      How to Ensure Longevity of Nation and City Brands?

  • Placemaking
    • Placemaking and the quality of “Public places”

      What is Placemaking?

      Cities and the new zeitgeist: Understanding the dematerialized world

      Key elements to successful placemaking in the new decade

  • Digital Identity
    • 5 Tips to Improve the Digital Identity of a City Brand

      Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Who’s managing the Digital Identity of nations and places?

      D2 Digital Demand ©, results may surprise you.

  • Research
    • InsightsRankingsReports

      The Impact of Nation and Place Brands on the Local and Global Economy

      Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition

      Highlights of the Country Brand Ranking 2024 | 2025 Trade edition

  • Places
    • Laying the foundations of a new Place Brand for the Great Southern Region in Australia  

      First AI-driven Nation Branding Strategy

      Finland – playing the long game

      Australia: A new approach to Nation Branding

  • Our Work
    • EducationExperts OpinionKeynotes & PresentationsPublications

      How Strategic Branding Shapes Perception, Investment, and Global Competitiveness

      Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends

      From development to tourism harmonization

  • Behind the Scenes
    • Interview with Iman, Nation and City Branding Director at Bloom Consulting

      Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding

      Interview with Jose and Keith

      Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia

  • Podcast
    • Answering your Questions about Nation Branding

      Monitor and Measure your Nation Brand

      Manage your Nation Brand: Reflect, Assess, Repeat

      Making the Move to Nation Branding 2.0

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    Promotional graphic for "Bloom Consulting Conversations" podcast featuring portraits of Jose Filipe Torres and Dr. Keith Dinnie from Bloom Consulting, with a green grid background and bold text highlighting the podcast title.

    Answering your Questions about Nation Branding

    Thumbnail of the Bloom Consulting Conversations podcast. Episode 11 - Monitor and Measure your Nation Brand

    Monitor and Measure your Nation Brand

    Thumbnail of the Bloom Consulting Conversations podcast. Episode 10 - Manage your Nation Brand: Reflect, Assess, Repeat

    Manage your Nation Brand: Reflect, Assess, Repeat

    Making the Move to Nation Branding 2.0

    Looking forward the growth of positive perceptions of Nation Brand by integrating Soft Power

    Integrating Soft Power in Nation Branding

    Bloom Consulting Conversations guests for episode 8 - Engage with Stakeholders

    Engaging with Stakeholders

    Keith Dinnie and Jose Torres from Bloom Consulting

    Jose Torres and Keith Dinnie discussing Nation and City Branding future...

    How to Ensure Longevity of Nation and City Brands?

    How to Ensure Longevity of Nation and City Brands?

    Keith Dinnie, new President, alongside Jose Filipe Torres

    Interview with Jose and Keith

    Nation Brand Management Model

    123...9Page 1 of 9
    Bloom Consulting
    Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
    Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.
    Desde 2003, a Bloom Consulting tem vindo a desenvolver estratégias de marca-país e marca-cidade para diversos governos locais e nacionais em todo o mundo, colaborando com primeiros-ministros, presidentes, presidentes de câmara, responsáveis por organismos de turismo e directores de agências de investimento.
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    @ Bloom Consulting | Since 2003
    @ Bloom Consulting | Desde 2003
    @ Bloom Consulting | Depuis 2003
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