Jose Filipe Torres
Since 2003, Jose has directed Bloom Consulting’s growth and internationalization. Today, he is recognized as one of the world’s top experts in Nation Branding.
- Place Branding
Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…Meta trends and implications for Nation and Place Brands: Part 1
Part 1: Health, Conflict & Climate Change Introduction The following meta trends and their implications…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…
- Our Work
Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…The Antifragile City
It is no longer news that the world has undergone major changes, not necessarily disruptions, but certainly accelerations. Ongoing processes have been…Placemaking I.D.©
The origins of Placemaking I.D.© When I began to specialize in the much unknown subject of Place Branding,…
- Behind the Scenes
Day at work with Cristiana Oliveira, from Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:Meet Caio, Bloom Consulting Global Managing Partner of Placemaking
How did you find yourself becoming an expert in placemaking strategy? It is indeed a long story, my…
- Place Branding
Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…The Central Idea: key to every successful Place Brand strategy
(Mis)perceptions and (dis)information Correcting (mis)perceptions about a place through building a more positive and attractive image is…5 signs you need a Place Brand strategy
1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You…What is the Brand-Nought (B0)?
Going beyond the 1:1 ratio Here at Bloom Consulting we discovered something new and would like to invite…
- Placemaking
Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Meta trends and implications for Nation and Place Brands: Part 3
Part 3: Pandemic & the next big thing Meta Trend 7Pandemic The final meta trend…Meta trends and implications for Nation and Place Brands: Part 2
Part 2: Economy, Migration & Government Meta Trend 4Government One of the most vital variables…Meta trends and implications for Nation and Place Brands: Part 1
Part 1: Health, Conflict & Climate Change Introduction The following meta trends and their implications…The impact of COVID-19 on Nation Brands in Latin America
As COVID-19 came down upon us, we launched a global research study, COVID-19: The impact on Nation Brands, presented during our recent webinar hosted by…
- Places
Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…Israel: When an independent entity decides to create a Country Brand
A modern Nation with History (Background) Located in the Middle East and on the Mediterranean coast, Israel borders Syria, Lebanon,…Stockholm: the Smart City Brand of Scandinavia
From fishing village to Swedish capital (Background) Stockholm is the largest city in Sweden and its capital since 1436. It…
- Our Work
Preparing future Place Branders for the Climate Emergency
Students in the BA Advertising PR and Branding at Middlesex University recently benefited from a guest lecture by Malcolm Allan, President of…The Antifragile City
It is no longer news that the world has undergone major changes, not necessarily disruptions, but certainly accelerations. Ongoing processes have been…Placemaking I.D.©
The origins of Placemaking I.D.© When I began to specialize in the much unknown subject of Place Branding,…Place Branding and the Climate Emergency
The Challenges in Summary We ARE living in a climate emergency. So why should Place Branders be concerned?
- Behind the Scenes
Day at work with Cristiana Oliveira, from Bloom Consulting
Cris has worked with Bloom Consulting since 2018 as a Nation and Place Branding Consultant, contributing to over 10 client projects in…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:Meet Caio, Bloom Consulting Global Managing Partner of Placemaking
How did you find yourself becoming an expert in placemaking strategy? It is indeed a long story, my…Day at work with Malcolm, from Bloom Consulting
What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but…
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