Jose Filipe Torres
Since 2003, Jose has directed Bloom Consulting’s growth and internationalization. Today, he is recognized as one of the world’s top experts in Nation Branding.
- Place Branding
What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
- Placemaking
Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
- Research
Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national…
- Places
Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…
- Our Work
Nation Branding in the Gulf countries: An exciting endeavour
Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…Beyond identity: how wars and conflicts impact Nation Brands
Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…
- Behind the Scenes
Interview with Arita, Chief Operations Officer at Bloom Consulting
Organizing genius and master manager Arita Bērziņa is our Chief Operations Officer (COO). She takes care of internal global projects, implementing the…Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…
- Place Branding
What is Nation Branding?
Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…Branding a Place and a Nation: challenges of defining the Central Idea
Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…Three branding initiatives to close the perception-reality gap of a Country or Place Brand
A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…Fundamentals of managing Nation and Place Brands during times of crisis
Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…The importance of logos in Place Branding
Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…
- Placemaking
Cities and the new zeitgeist: Understanding the dematerialized world
Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…Key elements to successful placemaking in the new decade
Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
- Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…Who’s managing the Digital Identity of nations and places?
Why should nations and places care what people find online? The economics of places begins with supply and…D2-Digital Demand©, results may surprise you.
Why should I care what people are searching for? The economics of places begins with supply and demand, and…Here’s why tourism destinations can’t afford to ignore search-engine results
Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…How the Digital Identity of Nations and Places reflects on Place Brands
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
- Research
Highlights of the Country Brand Ranking 2022 | 2023 Trade edition
The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition
The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand
Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national…Resilience and sustainability top the list on the TTDI: What should destinations do next?
What does sustainable tourism mean? What will tourists value most in the future? How can governments rethink their tourism and travel offering…
- Places
Australia: A new approach to Nation Branding
Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…Brand South Africa: converting a complicated legacy into an advantage
The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…Poland, where the power lies with the people
Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….Andorra, the holistic Nation Brand
A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…Madeira, the Place Brand of constant innovation
One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…
- Our Work
Nation Branding in the Gulf countries: An exciting endeavour
Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…Beyond identity: how wars and conflicts impact Nation Brands
Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…The 11 Steps to Placemaking
In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…A new Nation Brand was born
It is the beginning of March 2022, two weeks into the Russian invasion of Ukraine. "The world is watching", the media states, and…
- Behind the Scenes
Interview with Arita, Chief Operations Officer at Bloom Consulting
Organizing genius and master manager Arita Bērziņa is our Chief Operations Officer (COO). She takes care of internal global projects, implementing the…Interview with Gonzalo, partner and place analytics director at Bloom Consulting
Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…Interview with Mariane, Nation and Place Branding consultant
Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting
How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:
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