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JOURNAL
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BLOOM CONSULTING
JOURNAL
  • Place Branding
    • Place Branding

      What is Nation Branding?

      Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…
      Place Branding

      Branding a Place and a Nation: challenges of defining the Central Idea

      Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…
      Place Branding

      Three branding initiatives to close the perception-reality gap of a Country or Place Brand

      A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…
      Place Branding

      Fundamentals of managing Nation and Place Brands during times of crisis

      Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
  • Placemaking
    • Placemaking

      Cities and the new zeitgeist: Understanding the dematerialized world

      Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…
      Place Branding

      Key elements to successful placemaking in the new decade

      Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
  • Digital Identity
    • Digital Identity

      Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…
      Digital Identity

      Who’s managing the Digital Identity of nations and places?

      Why should nations and places care what people find online? The economics of places begins with supply and…
      Digital Identity

      D2-Digital Demand©, results may surprise you.

      Why should I care what people are searching for? The economics of places begins with supply and demand, and…
      Digital Identity

      Here’s why tourism destinations can’t afford to ignore search-engine results

      Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
  • Research
    • InsightsRankingsReports
      Rankings

      Highlights of the Country Brand Ranking 2022 | 2023 Trade edition

      The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…
      Rankings

      Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition

      The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…
      Rankings

      How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand

      Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national…
  • Places
    • Places

      Australia: A new approach to Nation Branding

      Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…
      Places

      Brand South Africa: converting a complicated legacy into an advantage

      The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…
      Places

      Poland, where the power lies with the people

      Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….
      Places

      Andorra, the holistic Nation Brand

      A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…
  • Our Work
    • Experts OpinionKeynotes & PresentationsPublications
      Experts Opinion

      Nation Branding in the Gulf countries: An exciting endeavour

      Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…
      Experts Opinion

      Beyond identity: how wars and conflicts impact Nation Brands

      Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…
      Our Work

      The 11 Steps to Placemaking

      In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…
  • Behind the Scenes
    • Day at WorkFun FactsThe Team
      The Team

      Interview with Arita, Chief Operations Officer at Bloom Consulting

      Organizing genius and master manager Arita Bērziņa is our Chief Operations Officer (COO). She takes care of internal global projects, implementing the…
      The Team

      Interview with Gonzalo, partner and place analytics director at Bloom Consulting

      Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…
      The Team

      Interview with Mariane, Nation and Place Branding consultant

      Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…
BLOOM CONSULTING
JOURNAL
  • Place Branding
    • Place Branding

      What is Nation Branding?

      Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…
      Place Branding

      Branding a Place and a Nation: challenges of defining the Central Idea

      Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…
      Place Branding

      Three branding initiatives to close the perception-reality gap of a Country or Place Brand

      A misrepresentation between how a country, city or region is perceived by others and what it is like in reality can be…
      Place Branding

      Fundamentals of managing Nation and Place Brands during times of crisis

      Introduction Whether the result of a natural or man-made shock to the system, crises and emergency situations will…
      Place Branding

      The importance of logos in Place Branding

      Countries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We…
  • Placemaking
    • Placemaking

      Cities and the new zeitgeist: Understanding the dematerialized world

      Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…
      Place Branding

      Key elements to successful placemaking in the new decade

      Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
  • Digital Identity
    • Digital Identity

      Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…
      Digital Identity

      Who’s managing the Digital Identity of nations and places?

      Why should nations and places care what people find online? The economics of places begins with supply and…
      Digital Identity

      D2-Digital Demand©, results may surprise you.

      Why should I care what people are searching for? The economics of places begins with supply and demand, and…
      Digital Identity

      Here’s why tourism destinations can’t afford to ignore search-engine results

      Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
      Digital Identity

      How the Digital Identity of Nations and Places reflects on Place Brands

      Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid….
  • Research
    • InsightsRankingsReports
      Rankings

      Highlights of the Country Brand Ranking 2022 | 2023 Trade edition

      The latest Bloom Consulting Country Brand Ranking Trade edition is the first to reveal the impacts of Covid-19 on the performance of…
      Rankings

      Highlights of the Country Brand Ranking 2022 | 2023 Tourism edition

      The latest Bloom Consulting Country Brand Ranking Tourism edition is the first to reveal the impacts of Covid-19 on the performance of…
      Rankings

      How to translate the Bloom Consulting Country Brand Ranking © into actionable insights for the benefit of your brand

      Bloom Consulting Country Brand Ranking Trade and Tourism 2022 | 2023 editions are now live. The reports will be useful to national…
      Reports

      Resilience and sustainability top the list on the TTDI: What should destinations do next?

      What does sustainable tourism mean? What will tourists value most in the future? How can governments rethink their tourism and travel offering…
  • Places
    • Places

      Australia: A new approach to Nation Branding

      Also known as ‘the land down under’, Australia needs no introduction. Australians aren’t shy about making a name for…
      Places

      Brand South Africa: converting a complicated legacy into an advantage

      The brief story of the “rainbow country” (background) South Africa is, as its intrinsic name states, the southernmost…
      Places

      Poland, where the power lies with the people

      Flourishing in the face of adversity A country with a hugely diverse landscape, Poland has it all….
      Places

      Andorra, the holistic Nation Brand

      A co-principality in the heart of the mountains (Background) The Andorra Nation Brand derives from its land, people,…
      Places

      Madeira, the Place Brand of constant innovation

      One of the oldest tourist destinations in Europe (Background) The Madeira Place Brand can be only be understood through…
  • Our Work
    • Experts OpinionKeynotes & PresentationsPublications
      Experts Opinion

      Nation Branding in the Gulf countries: An exciting endeavour

      Building a strong and effective Nation Brand that is both original and long-lasting is a challenging task, especially if it requires a…
      Experts Opinion

      Beyond identity: how wars and conflicts impact Nation Brands

      Conflicts and wars, especially the ones of bordering countries where historically there has been an intensive exchange of everything, from goods and…
      Our Work

      The 11 Steps to Placemaking

      In keeping with Bloom Consulting's tradition of making lives easier when it comes to the universe of places, cities and countries, we've…
      Experts Opinion

      A new Nation Brand was born

      It is the beginning of March 2022, two weeks into the Russian invasion of Ukraine. "The world is watching", the media states, and…
  • Behind the Scenes
    • Day at WorkFun FactsThe Team
      The Team

      Interview with Arita, Chief Operations Officer at Bloom Consulting

      Organizing genius and master manager Arita Bērziņa is our Chief Operations Officer (COO). She takes care of internal global projects, implementing the…
      The Team

      Interview with Gonzalo, partner and place analytics director at Bloom Consulting

      Gonzalo studies the results of the Bloom Consulting Country Brand Ranking © Gonzalo is a partner and place…
      The Team

      Interview with Mariane, Nation and Place Branding consultant

      Following an established career in the media spanning over 20 years, our Nation and Place Branding Consultant, Mariane Broc, certainly never predicted that her professional life would follow…
      Behind the Scenes

      Interview with Caio and Jose on the merger of Places for Us and Bloom Consulting

      How did the discussion to marry Places for Us and Bloom Consulting come about? Jose:
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    Jose Filipe Torres

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    Since 2003, Jose has directed Bloom Consulting’s growth and internationalization. Today, he is recognized as one of the world’s top experts in Nation Branding.
    Jose Filipe Torres, CEO of Bloom Consulting

    Taking a long-term view: The future of Nation and Place Branding

    beach-mexico

    Top factors travellers will consider before planning a trip – what...

    How a Nation Brand strategy can be the solution to a...

    What is Nation Branding

    What is Nation Branding?

    Future of Cities

    Cities and the new zeitgeist: Understanding the dematerialized world

    Australia_Nation_Brand

    Australia: A new approach to Nation Branding

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    Bloom Consulting
    Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.

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    • Our Work24
    • Experts Opinion20
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