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BLOOM CONSULTING
JOURNAL
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BLOOM CONSULTING
JOURNAL
Place Branding
How to design a Place Brand Governance Model
The role of events in Nation and Place Branding
The case for creating a Department of Nation Branding
A policy perspective on Place Branding
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
5 Tips to Improve the Digital Identity of a City Brand
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Research
Insights
Rankings
Reports
The economic impact of City Brands in North America
Perception Elements: developing a taxonomy for Nation and City Branding
Key performance indicators for Nation and Place Brands
Places
Idanha-a-Nova: a 10-year Place Branding Strategy that worked
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
The FIFA World Cup Impact on Nation Branding
The crisis that showed the world a different Middle East – Part II
The crisis that showed the world a different Middle East – Part I
Behind the Scenes
Nation and Place Branding: an interview with the authors of the new book
Interview with Iman, Nation and City Branding Director at Bloom Consulting
Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding
Interview with Jose and Keith
Podcast
Answering your Questions about Nation Branding
Monitor and Measure your Nation Brand
Manage your Nation Brand: Reflect, Assess, Repeat
Making the Move to Nation Branding 2.0
Jose Filipe Torres
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Since 2003, Jose has directed Bloom Consulting’s growth and internationalization. Today, he is recognized as one of the world’s top experts in Nation Branding.
The FIFA World Cup Impact on Nation Branding
The crisis that showed the world a different Middle East –...
The crisis that showed the world a different Middle East –...
Perception Elements: developing a taxonomy for Nation and City Branding
The future of Nation and Place Branding: Taking a long-term view
Top factors travellers will consider before planning a trip – what...
How a Nation Brand strategy can be the solution to a...
The economic impact of City Brands in North America
Nation and Place Branding: an interview with the authors of the new book
“Nation and Place Branding” by Jose Filipe Torres & Richie Karaburun
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